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UTM builder

Tag your links
before you share them.

Add source, medium and campaign to any link so your analytics shows where each visit came from.

Your tagged link

Existing query parameters and any #fragment on your URL are kept; existing utm_ tags are replaced. Never put personal data in a UTM value.

Guide: UTM parameters explained.

More tools: SERP snippet checker · URL slug generator · Word counter · All free tools

Free, no account, nothing leaves your browser.

How to use it

  1. 1
    Enter your page URL

    The full address of the page you are linking to, for example https://example.com/pricing.

  2. 2
    Fill in source, medium and campaign

    Source is where the link is placed (newsletter, linkedin), medium is the type of channel (email, cpc, social) and campaign names the push (spring-launch). Term and content are optional.

  3. 3
    Copy the tagged link

    The link updates as you type. Use the same spelling every time: Google Analytics treats "Email" and "email" as different values.

Questions

What is a UTM parameter?

A UTM parameter is a tag added to the end of a link, such as ?utm_source=newsletter. Analytics tools read the tags and attribute the visit to that source, medium and campaign instead of lumping it into "direct" or "referral".

Which UTM parameters are required?

Google Analytics 4 documents utm_source, utm_medium and utm_campaign as the core three. utm_term (paid keyword) and utm_content (to tell two links in the same campaign apart) are optional.

Should I use UTM tags on links inside my own site?

No. Tagging internal links can overwrite the original source of a visit. Use UTM tags on links that bring people from outside: emails, social posts, ads, partner sites and QR codes.

Are UTM values case sensitive?

Yes. "Newsletter" and "newsletter" are reported as two different sources. Pick lowercase and hyphens and stick to them. The tool can lowercase your values for you.

Does this tool keep my URLs?

No. It runs in your browser and nothing is sent or stored.

Is the link safe to share?

The tags are visible to anyone who sees the link, so never put names, emails or other personal data in a UTM value.

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