Striking distance keyword finder
Which searches are
just out of reach?
Paste a Search Console export and see the searches where your pages already appear but sit just below the top results.
A list of where you stand, not a forecast. Positions are averages and a page that sits at position 12 is not promised a move up. Use the list to decide which pages deserve your time first.
- Read the results above you. Search the query and compare what the pages ranking higher cover that yours does not.
- Improve the page that already ranks. Add the missing section, answer the question sooner, update what is out of date.
- Link to it. Add internal links from related pages with descriptive anchor text.
Free, no account, nothing leaves your browser.
How to use it
- 1Paste your Search Console export
Export the Performance report (queries, or queries and pages) as CSV, or copy the table. You need a Query column, an Impressions column and a Position column. Page and Clicks columns are used when present. Comma, semicolon and tab separators are detected.
- 2Set the position range
The default range is positions 8 to 20, the stretch just below the top of page one and through page two. Raise the minimum impressions to hide rare queries.
- 3Work the list from the top
Queries are sorted by impressions. For each one, open the page that ranks, check that it answers the search better than the pages above it, and improve it: a clearer answer, missing sections, internal links, a better title.
Questions
What is a striking distance keyword?
It is an SEO term, not a Google term, for a query where your page already shows up but a little too low to get many clicks, commonly positions 8 to 20. This tool lets you choose the range, 8 to 20 by default.
Will moving from position 12 to position 7 happen if I improve the page?
Nobody can promise that. A page at position 12 has not been guaranteed any move. This tool only shows where the data says you currently stand; what to change, and whether it helps, is a judgement for each page.
How is the position calculated?
Search Console reports an average position. When a query has several rows, for example one per page, this tool averages the positions weighted by impressions. Treat positions as approximate: they are averages over a period and over searches that differ by place and device.
What file do I need?
A CSV or tab-separated table with a Query column, an Impressions column and a Position column (Average position is accepted). Page, Clicks and CTR columns are used when present. Quoted fields and numbers such as "1,200" or 12,5 are handled.
How many rows can it read?
Up to 50,000 data rows. Rows beyond that are ignored and the tool tells you so.
Is my data uploaded?
No. The text is parsed by JavaScript in your browser and nothing is sent to a server. The CSV you download is built in the browser too.
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