SEO checklist
Check it once,
then publish.
Work down the checks before you hit publish. Ticks are saved in your browser and the free tools are one click away.
0 of 24 done
Before you write
On the page
Technical
After you publish
Free, no account, nothing leaves your browser.
How to use it
- 1Work down the list
Tick each item as you finish it. Your ticks are saved in this browser only, on this device.
- 2Use the linked tools
Where a free tool helps with an item, it is linked next to it.
- 3Start over for the next post
Press Reset and run the same list again. A checklist does not rank a page by itself: it stops you shipping avoidable mistakes.
Questions
Will following this checklist make my post rank?
No checklist can promise that. Rankings depend on competition, the quality and usefulness of the page, links and many other things. This list covers the basics that are within your control so that nothing avoidable holds the page back.
Is my progress saved?
Only in your own browser, on this device (local storage). Nothing is sent to us. Clearing site data or switching browsers clears the ticks.
Why is there no keyword density target?
Because there is no published target to aim for. Write naturally and cover the topic; the keyword density checker can show if a phrase is repeated far more than the rest of the text.
Does it cover local SEO or e-commerce?
No. It is a pre-publish checklist for an article or guide page. Product pages, local pages and large migrations need their own checks.
Can I copy the list?
Yes. Use "Copy as text" for a plain-text list with your ticks, to paste into a doc or a ticket.
More free SEO and GEO tools
Does ChatGPT search or Google AI Overviews cite your site? Who do they cite instead?
AI crawler checkerGEOIs your robots.txt blocking ChatGPT, Claude, Perplexity or Gemini? 16 AI bots checked, plus llms.txt.
Robots.txt and sitemap checkerSEOCan Google and Bing crawl your site? Is your sitemap valid and listed in robots.txt?
Robots.txt generatorGEOBuild a robots.txt with your sitemap and blocked paths, plus presets to block AI training bots and keep AI search.
llms.txt generatorGEOCreate an llms.txt in the llmstxt.org format. A proposal, not a ranking tactic, and the page says so.
Schema markup generatorSEOJSON-LD for FAQPage, Article, LocalBusiness and Organization, with required-field hints. No fake review schema.
Open Graph tag generatorSEOWrite og: and Twitter card tags, preview the share card and catch long titles and non-https images.
Blog post ideasContentReal searches your site could write a post for, with approximate monthly volume and a suggested post format.
SERP snippet checkerSEOPreview your title and meta description in Google, with the pixel widths Google truncates at.
Keyword combinerSEOCombine up to three keyword lists into every long-tail variation, ready to copy.
Keyword density checkerContentPaste an article: see the words and phrases it repeats most, and spot keyword stuffing.
Word counter and reading timeContentLive word, character, sentence and paragraph counts, reading time, and rough length guides for titles, meta descriptions and posts.
Readability checkerContentFlesch reading ease, grade level, sentence length, long sentences and a passive-voice hint for English text. Syllables are estimated.
UTM builderSEOAdd source, medium and campaign to any link so analytics shows where each visit came from. Copy the tagged URL.
Title case converterContentSwitch any headline or paragraph to title case, sentence case, UPPERCASE or lowercase. Acronyms and brand names you typed are kept.
hreflang generatorSEOList your language versions and copy the full set of hreflang link tags, with an optional x-default.
Heading structure checkerContentPaste HTML or markdown and see the H1 to H6 outline, with missing or multiple H1s, skipped levels, empty and long headings flagged as guidance.
Robots meta tag generatorSEOBuild a robots meta tag and X-Robots-Tag header with noindex, nosnippet and max-snippet, plus Apache and nginx snippets. Directives documented by Google.
Image alt text checkerContentPaste HTML and list every image with its alt text. Flags missing alt, empty alt to double-check, file names, long text and filler phrases as guidance.
Keyword grouperSEOPaste up to 2,000 keywords and group them by shared words into a first draft of topic clusters. Groups by words, not search intent. Copy or download CSV.
Link and anchor text checkerContentPaste HTML and list every link with its anchor text and rel values. Flags generic and empty anchors, placeholder hrefs and mixed anchors as guidance.
FAQ schema generatorSEOPaste your questions and answers and copy valid FAQPage JSON-LD, safely escaped. Expect valid markup, not a guaranteed rich result.
Sitemap generatorSEOPaste a list of URLs and download a valid sitemap.xml: duplicates removed, one site, XML-escaped, 50,000-URL warning.
Content calendar generatorContentTurn a list of topics into a dated publishing schedule. Pick the start date, weekdays and pace; copy it or download a CSV.
URL slug generatorSEOTurn any title into a short, clean, SEO-friendly URL slug, in any language.
SEO content cost calculatorContentCost per blog post and per month: freelancer, agency, in-house, AI tools or Balzac. Your numbers, editable.
Let Balzac write the articles.
Type your website. Balzac finds the searches you can win, writes articles built to rank on Google and get cited by ChatGPT, and publishes them for you.
3 free articles · No card needed