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51 industries

SEO playbooks for every profession.

Keyword data, content plans and ranking tactics for your industry. Built from real search data, ready for Balzac to execute.

Professional Services

Accountants

4.1M+searches a month

A data-backed SEO strategy for accounting firms. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your accounting firm's organic traffic.

Read playbook → Professional Services

Architects

335K+searches a month

A data-backed SEO strategy for architecture firms. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your architecture firm's organic traffic.

Read playbook → Automotive

Auto body shops

301Ksearches a month

Auto body shop SEO built on real search data (body shop near me: 301K a month): collision repair pages, insurance and DRP content, estimate photo uploads, Google Business Profile and schema.

Read playbook → Automotive

Auto detailing businesses

395K+searches a month

Auto detailing SEO keywords with real search volumes (car detailing service: 135K a month), a Google Business Profile checklist, content plan and schema markup for detailing shops.

Read playbook → Automotive

Auto repair shops

23.4M+searches a month

A data-backed SEO strategy for auto repair shops. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your auto repair shop's organic traffic.

Read playbook → Food & Hospitality

Cafes

91.4M+searches a month

A data-backed SEO strategy for cafes. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your cafe's organic traffic.

Read playbook → Automotive

Car dealerships

26.2M+searches a month

A data-backed SEO strategy for dealerships. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your dealership's organic traffic.

Read playbook → Healthcare

Chiropractors

2.4M+searches a month

A data-backed SEO strategy for chiropractic offices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your chiropractic office's organic traffic.

Read playbook → Home Services

Construction companies

3M+searches a month

A data-backed SEO strategy for construction companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your construction company's organic traffic.

Read playbook → Professional Services

Consultants

804K+searches a month

A data-backed SEO strategy for consulting firms. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your consulting firm's organic traffic.

Read playbook → Healthcare

Dentists

3.3M+searches a month

A data-backed SEO strategy for dental practices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your practice's organic traffic.

Read playbook → Healthcare

Dermatologists

1.2M+searches a month

A data-backed SEO strategy for dermatology clinics. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your dermatology clinic's organic traffic.

Read playbook → Fitness & Education

Driving schools

4.3M+searches a month

A data-backed SEO strategy for driving schools. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your driving school's organic traffic.

Read playbook → Home Services

Electricians

2.6M+searches a month

A data-backed SEO strategy for electrical companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your electrical company's organic traffic.

Read playbook → Professional Services

Financial advisors

1.3M+searches a month

A data-backed SEO strategy for financial advisory firms. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your financial advisory firm's organic traffic.

Read playbook → Food & Hospitality

Food trucks

3.4M+searches a month

A data-backed SEO strategy for food trucks. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your food truck's organic traffic.

Read playbook → Fitness & Education

Gyms

32.7M+searches a month

A data-backed SEO strategy for gyms. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your gym's organic traffic.

Read playbook → Home Services

Home inspectors

833K+searches a month

A data-backed SEO strategy for home inspection companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your home inspection company's organic traffic.

Read playbook → Food & Hospitality

Hotels

93.2M+searches a month

A data-backed SEO strategy for hotels. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your hotel's organic traffic.

Read playbook → Home Services

HVAC technicians

471K+searches a month

A data-backed SEO strategy for HVAC companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your HVAC company's organic traffic.

Read playbook → Professional Services

Insurance agents

1.7M+searches a month

A data-backed SEO strategy for insurance agencies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your insurance agency's organic traffic.

Read playbook → Creative & Events

Interior designers

1.5M+searches a month

A data-backed SEO strategy for interior design studios. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your interior design studio's organic traffic.

Read playbook → Home Services

Landscapers

2.9M+searches a month

A data-backed SEO strategy for landscaping companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your landscaping company's organic traffic.

Read playbook → Legal

Law firms

368Ksearches a month

Law firm SEO for personal injury and family law practices, built on real search data (injury lawyer near me: 368K a month): practice-area pages, attorney bios, ethics and advertising rules, Google Business Profile and schema.

Read playbook → Home Services

Locksmiths

8.2M+searches a month

A data-backed SEO strategy for locksmith services. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your locksmith service's organic traffic.

Read playbook → Healthcare

Med spas

586K+searches a month

A data-backed SEO strategy for med spas. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your med spa's organic traffic.

Read playbook → Professional Services

Mortgage brokers

586K+searches a month

A data-backed SEO strategy for mortgage brokerages. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your mortgage brokerage's organic traffic.

Read playbook → Home Services

Movers

4.6M+searches a month

A data-backed SEO strategy for moving companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your moving company's organic traffic.

Read playbook → Beauty & Wellness

Nail salons

78.7M+searches a month

A data-backed SEO strategy for nail salons. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your nail salon's organic traffic.

Read playbook → Healthcare

Optometrists

10.6M+searches a month

A data-backed SEO strategy for optometry offices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your optometry office's organic traffic.

Read playbook → Healthcare

Orthodontists

843K+searches a month

A data-backed SEO strategy for orthodontic offices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your orthodontic office's organic traffic.

Read playbook → Home Services

Painters

2.3M+searches a month

A data-backed SEO strategy for painting companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your painting company's organic traffic.

Read playbook → Legal

Personal injury lawyers

9.6M+searches a month

SEO for personal injury practices, built on real search data (injury lawyer near me: 368K a month): accident-type pages, intake, Google Business Profile, compliance and measurement, with no promised results.

Read playbook → Fitness & Education

Personal trainers

2.1M+searches a month

A data-backed SEO strategy for personal training studios. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your personal training studio's organic traffic.

Read playbook → Home Services

Pest control companies

4.7M+searches a month

A data-backed SEO strategy for pest control companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your pest control company's organic traffic.

Read playbook → Creative & Events

Photographers

1.1M+searches a month

A data-backed SEO strategy for photography studios. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your photography studio's organic traffic.

Read playbook → Healthcare

Physical therapists

937K+searches a month

A data-backed SEO strategy for physical therapy clinics. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your physical therapy clinic's organic traffic.

Read playbook → Healthcare

Plastic surgeons

780K+searches a month

A data-backed SEO strategy for plastic surgery practices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your plastic surgery practice's organic traffic.

Read playbook → Home Services

Plumbers

823Ksearches a month

Plumber SEO built on real search data (plumbers near me: 823K a month): emergency and service-city pages, water heater content, Google Business Profile, schema and what AI assistants can cite.

Read playbook → Home Services

Pool service companies

980K+searches a month

A data-backed SEO strategy for pool service companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your pool service company's organic traffic.

Read playbook → Professional Services

Property managers

1M+searches a month

A data-backed SEO strategy for property management companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your property management company's organic traffic.

Read playbook → Professional Services

Real estate agents

246Ksearches a month

Real estate agent SEO built on real search data (real estate agent: 246K a month): neighborhood guides, market-update content, Google Business Profile, listing-site realities, schema and AI assistants.

Read playbook → Food & Hospitality

Restaurants

772.6M+searches a month

A data-backed SEO strategy for restaurants. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your restaurant's organic traffic.

Read playbook → Home Services

Roofers

201Ksearches a month

Roofing SEO built on real search data (roofers near me: 201K a month): repair vs replacement pages, storm and insurance content, project galleries, Google Business Profile and schema.

Read playbook → Beauty & Wellness

Salons

44.7M+searches a month

A data-backed SEO strategy for salons. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your salon's organic traffic.

Read playbook → Beauty & Wellness

Spas

8.2M+searches a month

A data-backed SEO strategy for spas. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your spa's organic traffic.

Read playbook → Professional Services

Staffing agencies

9.3M+searches a month

A data-backed SEO strategy for staffing agencies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your staffing agency's organic traffic.

Read playbook → Healthcare

Therapists

2.4M+searches a month

A data-backed SEO strategy for therapy practices. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your therapy practice's organic traffic.

Read playbook → Fitness & Education

Tutors

748K+searches a month

A data-backed SEO strategy for tutoring services. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your tutoring service's organic traffic.

Read playbook → Healthcare

Veterinarians

15.5M+searches a month

A data-backed SEO strategy for veterinary clinics. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your veterinary clinic's organic traffic.

Read playbook → Creative & Events

Wedding planners

2.6M+searches a month

A data-backed SEO strategy for wedding planning companies. Real keyword data, local SEO tactics, content strategy, and a technical checklist to grow your wedding planning company's organic traffic.

Read playbook →

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