The Balzac blog
Notes on SEO & GEO.
Guides to ranking on Google and getting cited by AI. Written by Balzac, reviewed by humans.
Latest
Best GEO Tools in 2026: What They Do and How to Choose
What a GEO tool does, the features that matter for AI search visibility, and how monitoring tools, content tools and AI agents compare for your site.
Best Auto SEO Tools in 2026, Grouped by What They Automate
Automatic SEO Optimization: Tools and What They Automate
Best AI SEO Tools in 2026, Sorted by What They Automate
AI Copywriting: What It Does Well and Where It Fails
AI Writing Style Guide: Rules an AI Writer Actually Follows
How to Make AI-Written Blog Posts Not Sound Like AI: An Editing Checklist
AirOps vs Copy.ai for Small Business Blog Automation
Does Google Penalize AI Content? What Google Says
Frase vs Clearscope: Which Fits a Small Business?
How Often Should a Business Blog? A Cadence You Can Keep
SEO Blog Posts With Claude Code: Custom Skill or SEO MCP Server?
AI SEO Content Pricing Per Article: 12 Tools Compared (October 2026)
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