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Generative Engine Optimization

Rank in ChatGPT, Perplexity, and Google AI. Not just Google.

GEO is the new SEO. Balzac writes content specifically structured to be cited by AI search engines — and publishes it to your site automatically every week.

Free to start — no credit card required

What is GEO?

Search is changing.
Your content strategy should too.

40% of searches now return an AI-generated answer before any organic results. ChatGPT, Perplexity, and Google AI Overviews pull from content that's structured to be cited — not just ranked.

Generative Engine Optimization (GEO) is the practice of writing content that AI search engines trust, quote, and surface to their users. Balzac is built for both SEO and GEO from the ground up.

AI search share growing
40%
of searches now return AI-generated answers
Balzac optimizes for
ChatGPT Perplexity Google AI Claude Gemini SearchGPT
What Balzac does for GEO

Built for the AI search era.

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AI-citation structure

Every article Balzac writes uses formatting, entity density, and sourcing patterns that AI engines trust and cite in their answers.

🔍

SEO + GEO in one

Balzac doesn't choose between Google rankings and AI citations — it optimizes for both in every article it publishes.

📅

Weekly autopilot

GEO rewards freshness and volume. Balzac publishes new GEO-optimized content on a weekly schedule without any manual work.

📤

Publishes automatically

Connected to WordPress, Webflow, or any CMS via webhook. Balzac writes and publishes — you just watch the traffic grow.

Pricing

Less than a dinner in Paris.
And no headache the next morning.

🧠 Columnist
$79/mo
150 credits/mo
Growing content strategies
Get Started
👻 Ghostwriter
$179/mo
750 credits/mo
Agencies & power users
Get Started

All plans include CLI, MCP, and API access. See full comparison →

The AI search era is here.
Get cited before your competitors are.

Balzac writes GEO-optimized content and publishes it automatically. Start compounding your AI search presence today.

Free to start — no credit card required