Branded vs non-branded
Brand searches
or discovery?
Paste a Search Console queries export and your brand terms, and see how much of your search traffic comes from people who already know your name.
A text match, not a verdict. Misspellings you do not list count as non-branded, and a brand term that is also a common word will pull in unrelated queries. Check the top queries of each group.
Free, no account, nothing leaves your browser.
How to use it
- 1Export your queries
In the Search Console Performance report, open the Queries tab, pick a date range and export it. The file needs a Query column and a Clicks column; Impressions and Position are used when present.
- 2List your brand terms
Type your brand name and its common variants and misspellings, separated by commas or new lines. A query counts as branded when it contains any term, ignoring upper and lower case.
- 3Read the split
You get queries, clicks, impressions, CTR and average position for branded, non-branded and all queries, plus the top queries of each group. Download the labelled CSV for a spreadsheet.
Questions
How does it decide a query is branded?
A query is branded when it contains at least one of your brand terms as text, ignoring upper and lower case. A term such as "balzac" also matches "hire balzac ai" and "balzacs". There is no fuzzy or language matching, so list the variants and misspellings people actually type.
What does "ignore spaces and punctuation" do?
It compares the query and each term after removing everything except letters and digits, so the term "hire balzac" also matches "hirebalzac" and "hire-balzac". It can also create false matches inside longer words, so leave it off unless you see split-up brand spellings.
Are the totals the same as Search Console shows?
They are sums of the rows you pasted, nothing more. An export holds only the rows Search Console gave you, so the totals can be lower than the totals shown in the report itself. CTR is recomputed as clicks divided by impressions, and the average position is weighted by impressions when both columns exist.
Which separators and number formats work?
Comma, semicolon and tab separated tables, quoted fields and numbers such as "1,200" or 12,5. Up to 50,000 data rows are read; rows beyond that are ignored and the tool tells you so.
Is my data uploaded?
No. The export is parsed by JavaScript in your browser and nothing is sent to a server. The CSV download is built in the browser too.
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