Google rich results

Structured data (schema.org markup) can make a page eligible for a richer appearance in Google, but Google says it does not guarantee that markup will show up in search results. This page lists what Google currently documents as supported, and which features, including FAQ and HowTo, it has stopped showing, with Google's own wording and links.

No longer shown or deprecated

Still supported: 25 features in Google's gallery

Features, descriptions and notes come from Google's gallery (last updated 2026-06-15 on its page), the individual feature pages and the Search documentation changelog, all read on 2026-10-06. Schema types are the ones named in Google's feature pages and code samples. For features Google no longer shows, its changelog names the feature rather than a schema type, so none is listed. "Supported" means the feature is in Google's gallery; it does not mean markup will always produce a rich result. Product merchant features (listings, returns, shipping, loyalty programs) have their own pages in Google's documentation and are not listed here.

How to add JSON-LD

1. Pick the feature in the table that matches the page and open Google's doc for its required and recommended properties.
2. Write the markup as JSON-LD, the format Google generally recommends. Put it in a script tag of type application/ld+json in the head or body of the page, as in the example below.
3. Make sure everything you mark up is visible to readers on the page and true. Google says not to mark up content that is not visible.
4. Test it with the Rich Results Test, publish, and watch the rich result reports and the Manual Actions report in Search Console.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://www.example.com/",
  "logo": "https://www.example.com/logo.png"
}
</script>

Generate valid markup with the free schema markup generator (Article, LocalBusiness, Organization). The FAQ schema generator still builds valid FAQPage JSON-LD; read FAQ Schema Explained for what to expect now that Google no longer shows the FAQ rich result.

Questions

Sources

• Structured data markup that Google Search supports (the gallery), read on 2026-10-06
• Introduction to structured data markup in Google Search, read on 2026-10-06
• General structured data guidelines, read on 2026-10-06
• Latest Google Search documentation updates (changelog), read on 2026-10-06
• Feature pages: each row's "Google docs" link, under developers.google.com/search/docs/appearance/structured-data/