Balzac for ecommerce
Blog content that brings shoppers in before they search for a brand.
Product pages rarely rank for early-stage questions. Balzac researches the guides, comparisons and how-tos your shoppers read first, writes them, and publishes them to your store’s blog.
3 free articles · No card needed
Content
What an online store should publish.
Buying guides
“How to choose a…” articles meet shoppers while they still compare options. Link them to the relevant category pages so the reader has somewhere to go next. Balzac lets you list the URLs you want articles to link to.
Comparisons between product types
“A vs B” articles that help a shopper decide between kinds of products (not only between brands) are useful, linkable and cheap to keep current.
Use, care and troubleshooting
Content for people who already bought, such as setup, care or sizing questions, earns repeat visits and answers questions that support would otherwise field.
Seasonal and gift topics
Plan them early: a seasonal guide needs time to be indexed before the season. Use a briefing to commission one on a date you choose, or schedule the finished article.
Workflow
How Balzac fits an online store.
- Step 1
Type your store’s domain
Balzac analyses the site, your categories and competitors, and proposes keywords and article ideas.
- Step 2
Check how it describes you
Edit the audience and offer in the workspace settings, and add your category and collection URLs as links to use.
- Step 3
Connect your blog
Balzac publishes to a blog on WordPress (including a WooCommerce store’s blog), Webflow or Wix, to GoHighLevel, or to anything that accepts a webhook. If your store’s blog is elsewhere, copy each finished article in one click.
- Step 4
Publish on a schedule
Cap how many articles go out per day, week or month, and schedule articles around your sales calendar.
A good fit if
- You have a store with a blog (or can add one) and no one writing for it.
- Your blog runs on a platform Balzac publishes to, or you are happy to copy articles across.
- Your catalogue is large enough that guides and comparisons can link to many pages.
Know the limits
- Balzac writes blog articles. It does not write or optimise individual product descriptions, category pages or product feeds.
- It cannot see your inventory, prices or reviews, so state anything that changes (stock, offers) yourself and keep it out of evergreen articles.
- If your store platform is not one it publishes to, publishing stays a manual copy-and-paste step. There is no workaround page for this.
- Balzac writes and publishes blog articles. It does not build links, fix site speed or rewrite your product or service pages, and no tool can promise a ranking.
Which plan
Columnist is $79 a month for about 30 articles for one store. Novelist is $99 a month for about 60 articles for up to 3 websites, which suits a business with a few brands or regional stores.
Your first 3 articles are free, and a 30-day money-back guarantee covers your first payment. See pricing →
FAQ
Balzac for ecommerce, answered.
Does Balzac write product descriptions or category pages?
No. It writes blog articles: guides, comparisons, how-tos and FAQs. Product and category copy stays with you.
Which store platforms does it publish to?
Balzac publishes to the blog of a WordPress, Webflow or Wix site, to GoHighLevel, or to any endpoint through a webhook. If your blog runs elsewhere, copy the finished article in one click. We do not claim a native connection for any other platform.
Can articles link to my category pages?
Yes. You can add the URLs you want Balzac to link to in the workspace, and the writer uses them as internal links.
Will it write about prices or stock?
It cannot see your live catalogue. Keep prices, stock and offers out of evergreen articles, or add them yourself in a briefing or an edit.
Can I write in other languages?
Yes. The article language is set per workspace and every plan includes 46 languages.
Will it invent reviews or numbers?
Balzac’s writing instructions tell it to use statistics, studies and customer stories only when they come from the site’s fact sheet or your briefing, and never to invent them. Still read what goes live under your name: you know your facts better than any tool.
What does it cost and can I try it?
Your first 3 articles are free, no card needed. After that a plan starts at $79 a month, and your first payment is covered by a 30-day money-back guarantee.
Put your blog on autopilot.
Type your website. Balzac finds your keywords, writes the articles and publishes them.
3 free articles · No card needed