Balzac for coaches and consultants
A steady blog for people who sell their expertise, not their writing time.
Your clients search for answers before they book a call. Balzac finds those questions, writes the articles in a tone you pick, and publishes them, so your site keeps showing up while you work with clients.
3 free articles · No card needed
Content
What a coach or consultant should publish.
The questions prospects ask on a first call
Write down what people ask before they hire you and publish an article for each. These pages answer the real objection and give your sales conversation a link to send.
Process and method pieces
Explain how you approach a problem, step by step. It shows how you think and attracts people who fit your way of working.
Plain-language guides to your niche
Clear explainers on the topic you are hired for, written for the client rather than for peers. Add your own examples in an edit: Balzac does not know your client work.
Location and sector pages, if they apply
If you serve a region or an industry, articles that name it help you appear for those searches. Our consultant playbook covers this in more detail.
Workflow
How Balzac fits a solo practice.
- Step 1
Type your website
Balzac analyses your site and proposes keywords and article ideas. A one-person site with a thin blog is a fine starting point.
- Step 2
Tell it who you serve
Check the audience and pain points in the workspace settings, choose a tone (Conversational & Friendly, Professional & Authoritative and others), and choose first-person writing if you want the articles to speak as you.
- Step 3
Approve ideas
Accept the article ideas that fit your practice and reject the rest. Use a briefing for anything specific you want to say.
- Step 4
Publish on your terms
Connect WordPress, Webflow, Wix or GoHighLevel, or copy articles across by hand. Read drafts first; switch auto-publish on only when you are happy.
A good fit if
- You are a coach, consultant or small firm with a website and no regular content.
- You are happy to read and lightly edit drafts, adding your own stories and examples.
- Your leads come from search and referrals, and you want search to contribute more.
Know the limits
- Balzac does not know your clients or your results. Add real examples yourself, and never publish a testimonial or outcome you cannot back up.
- It does not learn a personal voice from your writing: you choose from eight tone presets and can set first-person writing.
- Blog articles take time to be indexed and rank. Do not plan around fast leads.
- Balzac writes and publishes blog articles. It does not build links, fix site speed or rewrite your product or service pages, and no tool can promise a ranking.
Which plan
Columnist is $79 a month for about 30 articles, which fits a single practice. Novelist is $99 a month for about 60 articles for up to 3 websites if you run a personal site and separate sites for a programme or a firm.
Your first 3 articles are free, and a 30-day money-back guarantee covers your first payment. See pricing →
FAQ
Balzac for coaches and consultants, answered.
Will the articles sound like me?
You choose one of eight tone presets for your workspace and can set first-person writing, so articles can speak as “I”. Balzac does not learn a custom voice from samples, so plan to edit the drafts where it matters.
Can I review articles before they publish?
Auto-publish starts switched off on every connection. Articles are saved as drafts you can read and edit, and each one includes 2 free rewrites and 2 new covers. Turn auto-publish on when you trust the output.
Can Balzac add client stories or results?
Balzac’s writing instructions tell it to use statistics, studies and customer stories only when they come from the site’s fact sheet or your briefing, and never to invent them. Still read what goes live under your name: you know your facts better than any tool.
I do not have a blog yet. Can I still use Balzac?
Yes, if your site runs on WordPress, Webflow, Wix or GoHighLevel and can host a blog, or you can receive a webhook. Otherwise Balzac still writes the articles and you copy them into your own site in one click.
How many articles do I need?
That is your call. You can cap articles per day, week or month in the workspace. Columnist is $79 a month for about 30 articles, and you do not have to use them all.
What does it cost and can I try it?
Your first 3 articles are free, no card needed. After that a plan starts at $79 a month, and your first payment is covered by a 30-day money-back guarantee.
Put your blog on autopilot.
Type your website. Balzac finds your keywords, writes the articles and publishes them.
3 free articles · No card needed