AI article generator and optimizer inside the Semrush platform
Balzac vs Semrush Content Toolkit
The Semrush Content Toolkit lists $60 a month after a 7-day free trial for 5 SEO articles, plus 10 more for $30 a month; Balzac researches, writes and publishes 30 articles a month for $79. Checked against semrush.com on 8 October 2026.
If you are comparing Semrush Content Toolkit alternatives, decide first whether you want Semrush's data and optimization around each article or a service that produces them in bulk. Everything about the Content Toolkit below comes from the Semrush Content Toolkit page as of 8 October 2026; tell us if something has changed and we will fix it.
The page lists one price: $60 a month after a 7-day free trial. It includes Topic Finder, an SEO Brief Generator, an AI Article Generator with 5 SEO-boosted articles a month, a Content Optimizer with AI search guidance, brand voice and a Chrome extension. More articles can be added, 10 for $30 a month. Articles are generated in American and British English, Spanish, French, Dutch, Italian, German and Portuguese, and you can send an article directly to WordPress. Repurposing into social posts and emails publishes through Mailchimp and other integrations.
Balzac is built the other way round: you give it your website, and it researches the searches you could win, writes the articles and publishes them on a schedule you set, in a fixed allowance of articles: 30 a month per website on the Columnist plan.
On price per article, Balzac is cheaper: 30 articles for $79 against 5 for $60, or 15 for $90 with the add-on. On price for the plan itself, the Content Toolkit is cheaper at $60. What the price buys differs: the Content Toolkit is a set of research, briefing and optimization tools you work through article by article, using Semrush's data.
On trying it, the Content Toolkit has a 7-day free trial; the page we read does not state a refund policy. Balzac writes 3 full articles for free with no card, and paid plans come with a 30-day money-back guarantee on the first payment.
Balzac
- Six times the articles in the plan: 30 a month for $79 against 5 for $60, or 15 for $90 with the add-on
- Runs the loop for you: Balzac picks the topics, writes and publishes on a schedule, where the Content Toolkit is a set of tools you work through
- Publishes to WordPress, Webflow, Wix, GoHighLevel or a webhook, and refreshes live articles ranking in positions 8 to 20 using your Search Console data
- 36 article languages, a CLI, an API and an MCP server, and 3 free articles with no card
Where Semrush Content Toolkit fits
- A lower plan price: $60 a month against $79
- Built on Semrush data: topic ideas by location, SEO briefs from live competitors and a Content Optimizer with AI search guidance
- Repurposing into social posts and emails, with AI or Canva images, and a Chrome extension
- Part of the wider Semrush toolkits for keyword and AI visibility work
Side by side
Feature comparison
| Feature | Balzac | Semrush Content Toolkit |
|---|---|---|
| How you use it | Autopilot: researches, writes and publishes on a schedule | Topic, brief, draft and optimize tools you work through |
| Plan price | $79 a month (30 articles, 1 website) | $60 a month (5 articles included) |
| Articles per month | 30 | 5, plus 10 more for $30 a month |
| Try before paying | 3 free articles, no card | 7-day free trial |
| Money-back guarantee | 30 days, first payment | Not stated on the page we read |
| Publishing | WordPress, Webflow, Wix, GoHighLevel, webhook | WordPress; Mailchimp for repurposed content |
| Scheduling | Autopilot schedule you set | Not stated on the page we read |
| Content scoring and optimizer | – | Content Optimizer with AI search guidance |
| Google Search Console | Connection; refreshes articles ranking in positions 8 to 20 | Not stated on the page we read |
| Article languages | 36 | 8 listed (6+ stated) |
| CLI, API and MCP server | Not stated on the page we read |
Why teams switch
Pick Balzac if you want 30 articles a month researched, written and published to your site on a schedule, refreshed from your Search Console data, with a 30-day money-back guarantee. Pick the Semrush Content Toolkit if you want Semrush data behind every brief and a score-and-fix optimizer, work on a few high-value articles a month, and want repurposing for social and email.
FAQ
Balzac vs Semrush Content Toolkit, answered.
Is Balzac a good Semrush Content Toolkit alternative?
It depends on how many articles you need. The Content Toolkit lists Semrush data, briefs and an optimizer for 5 articles a month at $60. Balzac is the one to pick if you want 30 articles a month researched, written and published for you on a schedule, refreshed from your Search Console data.
How does Balzac pricing compare to the Semrush Content Toolkit?
As of October 2026, the Semrush Content Toolkit page lists $60 a month with 5 SEO-boosted articles, and 10 more articles for $30 a month. Balzac has one plan, Columnist, at $79 a month per website for 30 articles. The Content Toolkit is cheaper as a plan; Balzac is cheaper per article.
Does the Semrush Content Toolkit have a free trial?
Yes, its page lists a 7-day free trial before the $60 a month price starts. The page we read does not state a refund policy. Check semrush.com for its current terms.
Can I try Balzac before paying?
Yes. Balzac writes 3 full articles for your site for free, with no card. When you subscribe, the first payment is covered by a 30-day money-back guarantee: cancel within 30 days and get it back in full from the cancel page.
Compare Balzac with other tools
See what Balzac does for your site.
Type your website and Balzac finds your keyword opportunities in seconds.
3 free articles · No card needed