Vincenzo Ruggiero
Founder & CEO of Balzac
I'm Vincenzo, the developer behind Balzac. I build tools that let AI agents handle the entire SEO content pipeline, from keyword research to published article, without a human in the loop.
Before Balzac, I spent years running SEO campaigns for SaaS companies and kept hitting the same bottleneck: good content takes time, and scaling it means hiring writers, editors, and project managers. I wanted a different path. One where you tell an AI agent "grow my organic traffic" and it actually does the work.
Balzac is that path. It ships as a CLI, MCP server, and REST API so any AI agent (Claude Code, Cursor, or your own) can research keywords via Google Search Console, write 2,500+ word optimized articles, and publish directly to WordPress, Webflow, Shopify, or Squarespace.
I'm based in Brussels, Belgium, where I run Vincenzo.be SRL, the company behind Balzac.
What I write about
On the Balzac blog, I cover SEO automation, Generative Engine Optimization (GEO), AI agents for content, and the practical side of building a SaaS product. I also publish the SEO Playbooks series: data-backed keyword strategies for specific industries.