Content briefs, optimization scoring and an AI writer for SEO teams, priced per report

Balzac vs Dashword

Dashword lists Startup at $99 and Business from $349 a month for 30 and 100 content reports; Balzac researches, writes and publishes 30 articles a month for $79. Checked against dashword.com on 9 October 2026.

If you are comparing Dashword alternatives, start with what a report is. Everything about Dashword below comes from its public pricing page and home page as of 9 October 2026; tell us if something has changed and we will fix it.

Dashword is a content optimization tool: it builds a content brief for a keyword, scores a draft against it, and monitors existing content. It lists two plans: Startup at $99 a month for 30 content reports, 5 seats and an AI Writer capped at 100k words, and Business from $349 a month for 100 reports, 10 seats, bulk report creation and SSO. Scoring is free and unlimited, and only reports use credits. API and an MCP server are included on every plan, and it has a Google Docs add-on. It offers 20% off annual billing, set up by contacting it. We did not see publishing to a CMS or Search Console on the pages we read.

Balzac does the writing and the publishing: you give it your website, and it researches the searches you could win, writes the articles and publishes them on a schedule you set, in a fixed allowance of 30 articles a month per website on the Columnist plan, and refreshes live articles that rank in positions 8 to 20 using your Search Console data.

On price, Balzac is cheaper: $79 a month against $99. And a Dashword report is a brief to write from, with an AI Writer that is capped, not 30 published articles.

On trying it, Dashword gives you the first report free with no card, has no minimum contract, and we found no refund policy on the pages we read. Balzac writes 3 full articles for free with no card, and paid plans come with a 30-day money-back guarantee on the first payment.

Balzac

  • $79 a month against $99, for 30 finished articles rather than 30 reports
  • Picks the topics, and refreshes live articles that rank in positions 8 to 20 using Search Console data
  • Publishes to WordPress, Webflow, Wix, GoHighLevel or a webhook
  • A free trial of 3 full articles with no card, and a 30-day money-back guarantee

Where Dashword fits

  • Briefs and a free, unlimited content score for drafts written by people, which Balzac does not offer
  • A Google Docs add-on, 5 seats on Startup and 10 on Business
  • No minimum contract, and the first report is free without a card
  • Bulk report creation and SSO on Business, with a monitoring view for existing content

Side by side

Feature comparison

FeatureBalzacDashword
How you use it Autopilot: researches, writes and publishes on a schedule Briefs and scoring for drafts; an AI Writer is included
Output per month 30 published articles per website 30 content reports on Startup; 100 on Business
Price $79 a month (30 articles, 1 website) $99 a month; Business from $349; 20% off annually
Try before paying 3 free articles, no card First report free, no card
Money-back guarantee 30 days, first payment Not stated on the pages we read
Publishing WordPress, Webflow, Wix, GoHighLevel, webhook No CMS publishing seen; Google Docs add-on
Google Search Console Connection; refreshes articles ranking in positions 8 to 20 Not seen on the pages we read
Picks the topics for you No: you choose the keyword for each report
Writes the full article AI Writer, 100k words on Startup
Team seats Per plan 5 on Startup; 10 on Business
CLI, API and MCP server API and MCP on every plan; CLI not seen

Why teams switch

Pick Balzac if you want the articles written and published for you. Pick Dashword if you or your writers draft in Google Docs or your own editor and want briefs and a free, unlimited score on each draft.

FAQ

Balzac vs Dashword, answered.

Is Balzac a good Dashword alternative?

Only if you want the writing done for you. Dashword prepares briefs and scores drafts, with an AI Writer on top. Balzac researches, writes and publishes about 30 articles a month on its own, so the two suit different teams.

How does Balzac pricing compare to Dashword?

As of October 2026, Dashword lists Startup at $99 a month for 30 content reports and Business from $349 for 100, with 20% off annual billing. Balzac has one plan, Columnist, at $79 a month per website for 30 articles. Balzac is cheaper than Startup.

Does Dashword have a free trial?

Not a time-limited one: you get a free report when you sign up, with no card. It has no minimum contract, and we found no refund policy on the pages we read. Check dashword.com for its current terms.

Can I try Balzac before paying?

Yes. Balzac writes 3 full articles for your site for free, with no card. When you subscribe, the first payment is covered by a 30-day money-back guarantee: cancel within 30 days and get it back in full from the cancel page.

See what Balzac does for your site.

Type your website and Balzac finds your keyword opportunities in seconds.

3 free articles · No card needed